Cari Feiler Bender
“How to Make Your Story THE BIG STORY”
TEDxWilmingtonSalon: Fireside
Thursday, December 21st, 2017
Delaware Historical Society MORE INFO

Cari Feiler Bender for TEDxWilmingtonSalon: Fireside, TEDxWilmington, Wilmington, Delaware, TEDx

I’ve been struggling over where to begin.

I have a great idea – how to make your story, the BIG STORY. I am a publicist who has been helping non-profits tell their stories for over 20 years, and I’m so lucky – I love what I do. Great organizations do great work and have great narratives to share, and I’ve figured out a way to help them share those ideas over years of trial and error and creative thinking.   

I have fascinating “war stories” that are coming together to help create a narrative. But I’ve been stuck about where to start my speech. I mean, it’s a TEDxWilmington talk. One thing is vital: you need to hook the audience early. And actually make it an idea worth spreading. After weeks of talking aloud to myself in my car, I finally have an idea…

I’ll start in the dark, alone (or, well, nearly alone) in a fenced-in 7-acre park in downtown Philadelphia, with light sculptures all around me at the Philadelphia Chinese Lantern Festival in Franklin Square. There are 1,500 beautiful, hand-crafted, giant light-filled sculptures made of steel and silk and light from the other side of the globe. My world was filled with magic that night. I was in awe, and excited for the opening night. And the next day it all came crashing down around me.

I’m going to take those lessons and create some ideas others can take away. So now I’m on track. I have a beginning and the middle is in solid shape. If only I could come up with ending. Guess I better take a long road trip or something…


Cari Feiler Bender provides public relations and strategic communication services to the non-profit sector. She founded Relief Communications, LLC in 2001 and clients have ranged from Barnes Foundation to AIDS Fund, from the Greater Philadelphia Cultural Alliance to Fairmount Park Conservancy, from Eastern State Penitentiary to Japan America Society of Greater Philadelphia. READ MORE

TEDxWilmingtonSalon: Fireside // Thursday December 21st 2017 // Delaware Historical Society