Dana Dobson is an award-winning public relations consultant, speaker, author, workshop leader, ghostwriter and TEDx speaker coach with 30 years of experience working with both Fortune 500 companies and small businesses to solve their two biggest marketing challenges — how to get the word out, and how to bring the leads in.
The founder of Dana Dobson Public Relations, Dana excels at establishing meaningful relationships on behalf of her clients with the media and key stakeholders. She coaches her clients to hone their media relations skills, and assists with the creation and distribution of value-laden content to build reputable brands and loyal audiences.
Dana is the author of, “How to Reach Millions with Artful PR: What They Don’t Teach You in Marketing School.” She is also an accomplished ghostwriter who has written books for business leaders, industry influencers and generally fascinating people with interesting stories to tell.
A former reporter and freelance journalist, Dana understands the media from the inside out. She is the host of the “Media Pro Spotlight” podcast, which features interviews with top journalists who share the ins and outs of life in the media and what it takes to secure media coverage.
She is also the creator of the PR Breakthrough™ Publicity Workshops, comprising live events and online training programs that provide entrepreneurs, nonprofit leaders and others the skill and confidence to expand their reach to larger audiences through newsworthy content creation.
Dana speaks frequently on building profitable market presence for leaders and experts, demystifying traditional and digital media outreach, how to create wildly successful publicity campaigns, and how to adapt to the new value principle of content delivery in the digital age.
Raised by theatrical parents, Dana studied acting at New York University’s School of the Arts, but left to form a highly successful , “very nearly famous,” rock band with her sister. Later, Dana earned a bachelor’s degree in journalism from Arizona State University’s Walter Cronkite School of Mass Communications and a master’s in business administration from Western International University.