After being rescued by a Tsonga medicine woman from a life-threatening encounter with a pride of lions in 1991, Linda Tucker gave up a career in international marketing to become a conservationist. She has dedicated her life to the urgent protection of the critically endangered White Lions, amongst the world’s most targeted trophy.
Over 3 decades, Linda Tucker has campaigned for their protection against the legalized malpractices in South Africa’s notorious cuddle-and-kill industry.
Founder of the Global White Lion Protection together with Lion Ecologist, Jason A. Turner, she has successfully rewilded them, and secured vast protected heritage lands in the heart of their endemic territories: UN-designated Kruger-to-Canyons Biosphere.
Today, it is legal to commercially hunt lions in the wild, as well as shoot tamed lions previously petted by tourists as cubs, and to trade them as skeletons into the lion bone trade to Asian markets. (Legalized by CITES Convention 2016)
While campaigning against these malpractices in global Parliaments and media, she has also been promoting the model of LionHearted Leadership™ which presents solutions to today’s leadership crisis.
The Kruger-to-Canyons Biosphere is one of the most important biodiversity hotspots in the world, and here this model of LionHearted Leadership™ has been providing sustainable alternative living methods, with mutual benefits for People, Land and Lions. Her pioneering initiatives include the StarLion eco-educational program for emerging youth leadership (since 2004) which presented to Nelson Mandela in 2007, the establishment of an Academy for LionHearted Leadership™ (since 2012) equipping adult leaders as agents of change; and as well as the One United Roar Campaign (launched in 2016) calling upon global youth to speak for Nature, which reached 9 Million people worldwide.
In this way her work continues to support a LionHearted Leadership™ strategy in ecosystems and human systems for protecting our earth.
She is regularly invited as special guest speaker at international congresses, public events, and TV shows; presented at the South African Parliament and British Parliament, and been honored with the Woman of Impact Award and Citation by the Governor of Maryland, USA.
Educated in Cambridge University (UK), then initiated by indigenous African lion shamans who identified her as “Keeper of the White Lions”, her life and work has featured in numerous cover stories, international TV and press interviews including Reuters, CBS, BBC and Forbes Magazine, and feature-length documentaries, including National Geographic.
Linda Tucker lives in the heart of the White Lion Protected Area with her partner, lion ecologist Jason A. Turner, their dedicated team, and the magnificent prides they have rescued and successfully rewilded in a ground-breaking scientific reintroduction project.

She is author of Mystery of the White Lions (2001), Saving the White Lions (2010) and LionHearted Leadership (2016).