With 13 years in the fashion Industry, Sara A. Crawford- Jones truly lives by her own quote; “Fashion isn’t just a career, it’s a lifestyle”. After receiving a Bachelors of Fine Arts degree in Fashion Design and Marketing (in only three years) from the International Academy of Design and Technology, Sara established herself and her skills at highly identifiable brands like Tommy Hilfiger, H&M, and DDC Lab.
Living as an Albino African-American Women who has a slight visual impairment, Sara enjoys engaging various community and nonprofit organizations like The Division for the Visually Impaired and The National Diabetes Association. She believes that fashion can be used as a platform and a form of expression to provide awareness to social topics and issues.
Sara created her fashion brand Anara Original in 2004. The brand name derives from her first name (Sara) and middle name (Ann). Sara’s designs convey the idea that fashion is “wearable art” specializing in custom tutus and sportswear. She takes a unique approach to fashion by taking something plain and turning it into something extraordinary. Anara Original has been featured in LA Fashion Week, Philadelphia Fashion Week and major publications such as Lucky Magazine and Teen Vogue. Black Celebrity Giving named her a “Change Maker and Young Philanthropist” and was voted People’s Choice Best Designer by Delaware Fashion Week 2015.
In May of 2016, Sara expanded her brand by writing her first book titled, The Playbook to Essential Style- Learn, Build and Explore Your Style. Sara shares with her readers her style story and provides the basic styling techniques to build a stylish and chic wardrobe.
While completing her book, Sara launched a fashion and lifestyle blog called, Blondie Jones. The blog allows Sara to share her life as a wife, entrepreneur and her love for cooking and making party drinks.
Sara is continuing to share her brand book by hosting a multi-city book tour called, Style Conversation. Hosted in an intimate setting, Sara joins fashion enthusiast, fashion bloggers and entrepreneurs to discuss finding passion, entrepreneurship, essential pieces for your wardrobe, and advancing your personal brand with style.